First things first... as you get this far let's start fresh:
What is email marketing?Email marketing is just the reversed traffic of standard web browsing. Simply you distribute information to the customer via email address - instead of attracting customer to visit your website and find the information you have published or want to attract someone. Why email marketing?Simply desired goal is to create emotional relation with customer who will be excited and welcoming to hear from you again. Like friend who call/mail you to ask how are you? Is the way of approaching with highest results possible. Are you ready for challenges?
What kind of email marketing we offer? Two basic services and several advanced ones:
Basic newsletter types. Excuse our fancy names but we enjoy them a lot :)
Information Distribution System [IDS] for non-commercial use, for government agencies, non-profit organizations, et cetera...
New Generation Newsletter [NGN] for commercial use only, for business of any size, and few variations designed for specific industries such as: airlines, hotels, travel agents, jewelry industry, food industry, bio-food industry, and several others.
Commercial approach is suited for industries because it will reflect in generated incomes. Mass made solution will work as well, but the results are far lower than "hand-crafted" ones.
Information today is a valuable item. Massive exposure on surrounding information, commercial messages, sub-messages, or even subliminal [directed to subconscious mind overcoming logical mind] and mix of mentioned above in different versions make the world of marketing - advertising - information more complicated. [our little thoughts about mental-social-responsibility of business]
If you have great choice of doing email marketing in different ways - best is to create custom version based on your needs and goals. Of course you have to have goals first. Is not common in companies is often run by chance of luck - "we do - after we see where we get..." is often the model. For less luck and more control please check:
marketing strategies
Once you have basic marketing in control you can engage in email marketing. Let's say your goal is to increase sales. What you do next:
country
☉ local culture
☉ preoccupation breaking technique
☉ test action
☉ measurement
☉ repeated action improved on base of information from test campaign
☉ sales measurement combined with email marketing campaigns
☉ possible improvements
☉ repeated action with evaluated outcomes
☉ final adjustments
☉ email marketing campaign
How you can make this based on auto-mass-software and or mass-service? You cannot - is never designed for all purposes - tasks and countries, cultures and markets... Is like glue for everything... it never works but comes cheap - and the loss is never taken into account - because how you can measure income you never had?
Types of newsletter we offer:
IDS ☉ Information Distribution System ☉ non-commercial ☉ B2BC | G2BP | N2BP*
NGN ☉ New Generation Newsletter ☉ commercial -only ☉ B2B Business
PPP ☉ Private Purchase Power ☉ sales oriented ☉ B2C Consumers
EID ☉ Education Information Distribution ☉ education issues ☉ E2PB* People & Business
GOV ☉ Government to Business ☉ commercial ☉ G2B [public-private ventures]
GDD ☉ Government Data Distribution ☉ communication ☉ G2P Government to People
GDR ☉ Government Data Request ☉ stat's & info ☉ P2G People to Government
Industries:
AIR ☉ Airlines to Customers ☉ commercial ☉ B2BC
TRV ☉ Travel Agencies to Customers ☉ commercial ☉ B2BC
MAG ☉ eMagazines to Readers ☉ commercial ☉ B2BC
FOD ☉ Food Industry to Customers ☉ commercial ☉ B2BC
ECO ☉ Organic Food Industry to Customers ☉ commercial ☉ B2BC
*N2BP = Non Profit to Business and People
*E2PB = Educational to People and Business
*P = People
As you may imagine mentioned above types and industries are different enough to deserve different and more appropriate approach. So we do :)
In short - The service is always build from scratch. By this way we can take into account all needs and technical issues with no limits. If there are any we will find the way to overcome them - is out company inner motto we use to help-support businesses around the world.
Advantages of our newsletters:
☉ Custom made [text - graphics - links - animations - multimedia - surveys - language versions...]
☉ Fully adjustable and flexible [inside code - headers - distribution time - time zones - customizations...]
☉ It always displays in email with all graphics [someone opens email and have no need to click "display images. more about
☉ It always lands in inbox [mass mailing have tendency to land in spam box and spam filters get more cleaver in time.] Mass Mail Insides
Opening rates and actions are accessible in stats [Google Analytics and custom server installed stats software deliver best data] Analysis myths
☉ We run pre-campaigns [if needed]
☉ We adjust to improve
☉ We constantly seek for best solutions
☉ We use old-and-new technology to get best results
☉ Above all we respect all people we email to*
* moral issues for us are important and we do not attempt to be best spam company, but most efficient in email marketing. We help you to build mailing lists from scratch and focus on mailing list quality not quantities of records. If you have million random email and rate of active users of 0.3% means you really have 3000 emails active and your cost is unfair comparing to results - but fair for non-respectful behavior. :) Hope you understand... money is simply side effect of relation with other people - respect them - and you will be amazed how it pays back to you...
Disadvantages of our newsletters:
We are very happy that perfect products do not exist and it always can be done something to improve current version. See editions of any software like Windows? 3.1, XP or 8? Are they different? Did people buy them before they were improved?
So our products are not different - we adjust products in time - update in technologies may bring new solutions, so we follow trends. But not always we apply things because they do profit on one part and do harm on another - for this reasons we seek for balance and usually we mix together old and new technology guided by common sense. The smarter Internet is gets than less clever is about old stuff - so we use for our benefits. However is mainly applied for codes and inside things - rather than visible content. Old technology is disadvantage but we turn it into opposite. We do things for reason.
Local approach
Newsletters we do we see as local delivery. So we based globally means where are your customers we get as local as we can for best results. The trend in marketing will go from global to local sooner or later because is the only way - if you add the big picture how things work. There are still some nations that enjoy foreign product more than local and this trend as long as exist can be profitable but in most money resourceful economies the trend is local. Please consider this how you can become more local. Local Marketing Strategies
Some question for you to consider:
Why email marketing, and if what goals it will achieve? What type of email marketing is best for you?
How often can you email people and what it will bring you back?
How to build quality mailing lists?
SEE ALSO:
☉ Email Marketing Strategies
☉ Email Marketing Combined with Real World Marketing
☉ Consulting about email marketing
